clayton christensen the innovator's dilemma
If you are the CEO of a firm whose existing cost structure is adjusted to higher margins from a profitable customer base, why would you climb down to the other end to tap an undefined market? That’s what happend with Micropolis and Kmart.Christensen himself asserts, most people claiming to understand disruptive innovation simply don’t get it:I believe this is still a significant book for any manager – newbie or seasoned. I. Very well known book so a must read. So for the management of most established firms, going after an undefined customer base is akin to jumping off the deep end.Entering an emerging market requires an established firm to attune itself to the cost structure of a market that does not exist. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail Book Description In this revolutionary bestseller, Clayton Christensen demonstrates how successful, outstanding companies can do everything “right” and yet still lose their market leadership – or even fail – as new, unexpected competitors rise and take over the market. And I'm watching it happening today, and this time, thanks to this book, I understand that it's not unreasonable for the titans to completely miss the big picture - how ironic. Not knowing what to do, he fasted and prayed, and he discovered that God agreed with his mother. Une erreur est survenue. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses He uses the computer hard drive market as his test cases. If you are in business or in a start-up you should really read this to learn from other people's mistakes. Would benefit from additional examples in modern software industry however it is clear that this type of analysis is difficult to conduct, and does not change the essence of the argument. An indepth analysis of the reasons why this happens is provided and supported by plenty of facts and data. Clayton Christensen . Sélectionnez la section dans laquelle vous souhaitez faire votre recherche. Christensen tackles the problems and offers some solutions, but I was particularly interested in the book from the point of view of a small business owner trying to compete with larger and richer organisations in my field of work. The business world came to know Christensen after Intel co-founder Andy Grove brought him into the company as an advisor, then announced to the world that “The Innovator’s Dilemma,” published in 1997, was the best book he’d read in 10 years. Veuillez réessayerMalheureusement, nous n'avons pas réussi à enregistrer votre vote. For example the authors predictions and recommendations for electric car entry are completely off the mark given Tesla's successful entry strategy by targeting the premium end of the mainstream car market.
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