xandr warnermedia merger
April 30, 2020 mediabest Business. Kirk McDonald, Chief Business Officer, Xandr will continue to lead Xandr, reporting directly to Zeiler.The reorganization follows the abrupt exit in March of former Xandr CEO Brian Lesser. It oversees distribution for all Turner channels, HBO, Cinemax, and HBO Max. The merger closed two days later, with the company becoming a subsidiary of AT ... WarnerMedia Sales & International is the sales division of WarnerMedia. AT&T said it would fold its stand-alone Xandr ad-tech unit into WarnerMedia, just weeks after the CEO of Xandr abruptly departed. Xandr, the advertising unit of AT&T, is merging with WarnerMedia in order to create what the company calls “a better advertising value proposition for brands, publishers and consumers alike.” “This is the next logical step to help empower our clients.” We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. Partner With Us. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. It is also the first major strategic play by John Stankey since he took the reins as AT&T CEO. It will be an ad-free subscription service initially, but in 2021 will add an ad-supported version, roughly comparable with the different tiers of Hulu and CBS All Access and NBCUniversal’s just-launched Peacock.“We are in unprecedented times that amplify the priority across both WarnerMedia and Xandr, to deliver valuable results and outcomes for our agencies and clients,” Zeiler said in a press release.
valuable results and outcomes for our agencies and clients,” Zeiler said.
It will be an ad-free subscription service initially, but in 2021 will add an ad-supported version, roughly comparable with the different tiers of Hulu and CBS All Access and NBCUniversal’s just-launched Peacock.There is still a question among industry executives, advertisers and AT&T investors about the long-promised synergy between the advertising capabilities of AT&T and the entertainment content of WarnerMedia. Zeiler reports to John Stankey, AT&T’s new CEO. This is done through one holistic conversation that spans premium content and trusted environments, alongside proven and advanced ad capabilities.” WarnerMedia and Xandr had already been taking some initial steps toward collaboration, announcing plans to join forces for an upfront presentation to advertisers this spring.There is still a question among industry executives, advertisers and AT&T investors about the long-promised synergy between the advertising capabilities of AT&T and the entertainment content of WarnerMedia. “Addressability certainly is going to be very important. Stankey’s predecessor, Randall Stephenson, oversaw the acquisition in 2018 of ad-tech firm AppNexus, which was renamed Xandr, a flippant shorthand for Alexander Graham Bell, the telephone and AT&T founder.The business units are combining less than a month before WarnerMedia launches streaming service HBO Max. Data and Technology Drive Results. May 1, 2020 . The division also includes Xandr, an analytics and advertising company previously established as an autonomous unit of AT&T.
“This is the next logical step to help empower our clients.” Midair collision kills 7 in Alaska, including state lawmaker
“Now more than ever, we need to simplifyfor our customers.
AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Stankey’s predecessor, Randall Stephenson, oversaw the acquisition in 2018 of ad-tech firm AppNexus, which was renamed Xandr, a flippant shorthand for Alexander Graham Bell, the telephone and AT&T founder.The business units are combining less than a month before WarnerMedia launches streaming service HBO Max. This is done through one holistic conversation that spans premium content and trusted environments, alongside proven and advanced ad capabilities.” WarnerMedia and Xandr had already been taking some initial steps toward collaboration, announcing plans to join forces for an upfront presentation to advertisers this spring.and WarnerMedia have always worked hand-in-hand,” McDonald said.
Xandr adds to the WarnerMedia portfolio with analytics, data and insights, Hogan said. Experience the power of our products together. As part of the move, Gerhard Zeiler, WarnerMedia’s chief revenue officer and international president, will oversee all advertising responsibilities across AT&T. WarnerMedia Absorbs Xandr Ad Platform. It is also the first major strategic play by John Stankey since he took the reins as AT&T CEO.
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